As reported yesterday by ESPN, it is believed that Lebron James has signed a Lifetime Deal with Nike. This by far beats out the 10-year, $300 million deal that Oklahoma City Thunder forward, Kevin Durant has signed this past Summer. The only other ones that negotiated lifetime deals are Derrick Rose of the Chicago Bulls with Addidas, former point guard, Allen Iverson with Reebok, and Michael Jordan’s assumably life time deal with Nike, his Air Jordan’s. Lebron James is the only other athlete to compete with Michael Jordan’s brands as far as remakes and different versions. “It’s like I said, very humbling and grateful, and I’m going to continue to do my ob and represent the brand the best way I can, like I know how. Hopefully, people see that.” It would be very interesting to see how this deal would evolve as far as longevity goes. Read more at http://espn.go.com/nba/story/_/id/14314807/lebron-james-signs-life-deal-nike.